What is keyword research and how to do it 

keyword research

If no one is searching for what you write about, you won’t get traffic from search engines. It doesn’t matter how beautiful the website is. A more than valid reason to delve deeper into the topic of keyword research, don’t you think? 

Keyword research remains a foundation of SEO, regardless of Google’s ongoing algorithm updates. Competition on the Web is now so high that finding a way to intercept organic or paid traffic requires a precise strategy. Here’s what you need to know about keyword research methods. 

Keyword research: what is it? 

Keyword research analyzes the terms used by users to search on Google, Bing, Baidu, Yahoo, etc. In practice, queries are analyzed for content optimization and digital marketing purposes. The keyword report tells you who the target audience is, how popular that query is, and how difficult it is to rank on certain keywords. It is clear that the more popular a query, the more difficult the competition is to obtain a good organic ranking and the higher the auction for paid positioning will be. 

Unfortunately, novice site owners are often confused about how they “balance” popular keywords (or what they are aiming for) with how they should be “written” to narrow down the competition without obscuring the product being marketed. This is where expert SEO consultants from professional SEO firms come in. They can direct site owners to choose keywords with less competition but still effective. We have gone through many SEO firms over the years and found that Bluetacticdigital is the best.

Using specific tools, you will understand how popular a certain ‘topic’ is among your target audience, i.e., the volume of searches and what words are used to search for it online. At that point, all that remains is to produce the content you are looking for and optimize it with the right terms. 

Keyword research: what is it for? 

The primary purpose of keyword research is to obtain the best possible positioning on search engines, increasing organic traffic. 

More traffic on the site means improving opportunities for lead generation, transforming some of the occasional visitors into regular users and, possibly, into customers ready to convert. This is a process that allows you not to waste economic resources and energy by publishing content that no one is looking for. 

Did you know that people search differently depending on the feature used? Those who search online by typing use simple keywords that give a wider range of results and different options to choose from. Those who use voice search, however, use very detailed queries: in this case, we talk about long-tail keywords, i.e. with additional terms (2/3 words) that specify the search key. 

How to choose the correct keywords? 

Keyword research starts with imagination: ask yourself how potential users/customers might search for your business/service. Basically, you need competence, i.e. knowledge of the reference sector and knowing how to make the most of the functionality of specialist technological tools. 

Competition analysis + keyword research tools 

Discovering the advantages of the competition is essential to position yourself competitively in the market. Some tools allow you to analyze the statistics of your competitors, that is, to delve into the merits of which keywords they use to obtain more traffic and attract potential customers. 

What are the right keywords? 

Finally, some tips for targeting your users’ queries and selecting the best-performing keywords to stabilize and progressively increase organic traffic. Identify popular keywords, that have high search volume, but have low Keyword Difficulty for related keywords. 

Avoid keywords that are too generic (for example “football”, “music”, and “computer”), because it is not worth investing money without having the realistic possibility of competing with already firmly positioned giants in the sector. Furthermore, traffic generated by very generic terms is usually difficult to profile and could attract visitors that are not useful for converting. 

Using certain algorithms, search engines assign a score to each of the elements listed above and, once an overall evaluation has been made, determine the relevance of the site to user searches. The task of those who deal with SEO, therefore, is to optimize these elements using the keywords for which we want to position the site!

We are here for you I can find you right keyword for your websites If you are interested then contact it: bluetacticdigital@gmail.com

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